Head of Content and Inspiration Experience - Japan

A global financial services company is looking for a Head of Content and Inspiration Experience. The selected candidate will lead initiatives to deliver timely, relevant, engaging, and actionable (TREA) content that enhances client engagement, drives trading activities, and supports business growth.

Responsibilities:

• Propose, draft, and execute initiatives and campaigns to improve newly funded clients, newly trading clients, and customer reactivation
• Drive social sharing initiatives by enhancing platform content and engagement
• Participate in local, regional, and global meetings to localise and publish relevant content across web and platform channels
• Create and recommend TREA content based on market news and updates
• Collaborate with creative, web, and PR teams to deliver campaigns from concept to launch
• Plan and manage physical events to strengthen brand presence
• Conduct webinars and present educational materials to clients
• Develop and implement content strategies that promote financial literacy and responsible investing
• Oversee creation of high-quality investment and trading content, including market analysis and risk management
• Monitor and analyse content performance to identify optimisation opportunities
• Work cross-functionally with marketing, compliance, and product teams to ensure alignment with corporate goals
• Stay updated on financial industry trends to drive innovation and thought leadership
• Uphold a culture of transparency, integrity, and client-centricity within the content team
• Manage all local and global copywriting needs, including press releases, quarterly outlooks, and social media content

Requirements:

• Proven experience in content writing and copywriting within the financial industry
• Prior experience handling content for FX, CFDs, Equities, Derivatives (Options, Futures)
• Experience leveraging social media (Twitter/X, LinkedIn, YouTube) to drive visitors, leads, and client acquisition
• Experience in marketing campaign planning, execution, and performance evaluation
• Strong understanding of digital and offline marketing for client acquisition and engagement
• Knowledge of the financial industry and investment services preferred
• Fluent level Japanese and English

About the Company:

An international investment banking organisation highly specialised in online trading and investment, this company provides financial solutions to customers across the globe.

Keywords:

金融サービス, コンテンツマーケティング, 投資, トレーディング, マーケティングキャンペーン, ソーシャルメディア管理, コピーライティング, クライアントエンゲージメント, マルチアセット, ウェビナー, 金融リテラシー, 求人, 外資系

Job Ref: 1RUJ00